Welcome to your new ritual

For
Grupo CGI
sector
Real estate
Branding
Brand strategy
Web Design
Marketing
Product design
In a saturated market, we had to sell luxury homes that didn't yet exist. We created a brand that transformed plans into experiences, and they sold out in 4 months.
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36
/36

Reserved dwellings (the entire residential complex)

6.991

Total surface area (dwellings between 110 and 250m²)

12
Mill

euros mobilised without the need for a showroom

Mockup of a website

Enter a world where the coast is not just a promise, it's a lifestyle waiting to be lived.

From the visual identity to the animations on the website, everything conveys a way of life. The fully customised product cards accompany the overall narrative rather than break it up. It doesn't show what is there, it projects what will be experienced.

A brand is not an add-on: it is the engine capable of getting a business project off the ground before it is even built.

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Cuando la competencia solo vende listas de características, Bahía Costa Blanca vende una experiencia.

In high-end developments, speed tops sales: full bookings pre-build mean instant validation, liquidity and edge. Our audience—affluent seekers of memorable investments—had options; Mascarat’s prime site and yet-to-rise homes needed distinction. So we built an emotional universe, not a promotion, around the promise “Welcome to your new ritual.” Branding, web and motion design echoed a lifestyle seeking more than sea views. Result: sold out before a showroom opened, securing capital and traction from day one.

customer

Grupo CGI

Challenge

Create desire for a high-value product that does not yet exist, in an area with a high saturation of real estate supply.

solution

We built a brand and emotion-led site that made life at Mascarat feel real long before a single brick was laid.

our role

Branding
Brand strategy
Web Design
Marketing
Product design

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Branding
Product design
Web Design
Marketing
Branded content
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