Capture, entertain, convince
For
Globalcaja
sector
Banking
Branded content
Naming
Brand strategy
Audiovisual production
Campaigns
Globalcaja wanted to position itself as a close ally, who speaks out and helps its community defend itself against online scams, so it asked us for a comprehensive solution that would combine entertainment, pedagogy and business results.
Protect your community’s consumption habits through compact storytelling
Cybercrime already accounts for almost 20% of crimes in Spain, but few users know how to protect themselves. Faced with that threat, Globalcaja needed a communication strategy that would educate and connect, reducing incidents and protecting its community.
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Content designed to prevent incidents and improve brand perception
From concept and naming to final dissemination, we build a compact experience: Episodes Brief, visually striking and full of insights. We provide strategy, narrative and technical execution for a campaign that talks face to face, without technicalities or alarmism, but in a simple and memorable.
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