A space of pride and passion

For

Albacete Balompié

sector

Sports

Branding

Brand strategy

Marketing

Graphic Design

Albacete Balompié needed to transform the image of its sports city, a functional but visually unattractive complex. The objective was clear: to turn a cold space of concrete and grass into a true reflection of the club's identity.

We converted a gray, unidentified complex into a space that plays with emotions: this is how we renew the visual identity of the Sports City.

Albacete Balompié is a club with tradition and feeling, but its sports city did not reflect this essence. Until now, the complex, composed mainly of training camps, sports facilities and public areas, was perceived as a generic space, with no emotional connection.

The club's management wanted to take a visual turn and start building an authentic brand universe with their sports city. Here we come in: our team carried out an exhaustive analysis of the space, identifying clear opportunities to enhance the club's identity at multiple strategic points.

We design personalized graphic elements: emblematic shields, clear signage, canvas, vinyl, inspiring murals, new colors for each space in the venue... Each element was conceived to generate visual cohesion and a strong identity, consolidating the club's traditional colors and creatively expanding existing branding.

The result went far beyond the visual. Both players and fans found a space that was more pleasant, inspiring and easier to navigate. Now, the complex truly feels like “The Sports City of Albacete Balompié”.

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customer

Albacete Balompié

Challenge

Transform a space composed essentially of functional concrete structures into an attractive, warm environment full of brand identity. It wasn't just an aesthetic question: it sought to create an emotional connection for fans, players from the first team, the subsidiary and the women's team.

solution

We developed a comprehensive proposal based on graphic design applied strategically throughout the sports city. It included the creation of clear and attractive signage, the consistent application of the club's color palette, murals and posters that communicate passion and pride, shields that enhance a sense of belonging, and canvas and vinyl that visually transformed concrete structures into inspiring and dynamic areas.

our role

Branding

Brand strategy

Marketing

Graphic Design

Todo lo que supuso el trabajo de la temporada fue enormemente gratificante: analizar lo que somos, cómo nos veíamos y, sobre todo, cómo nos veían, para abordar el nacimiento de la nueva imagen de marca del Club.

Maria José Nicolás Perea

Director of Development

A new visual identity to fill every corner of the Sports City with soccer passion.

We create everything from striking signage to inspiring murals, iconic canvases and shields. Each graphic element was strategically designed to turn Alba's sports facilities into a space that breathes pride, identity and emotion in every detail.