The brand you know, told better

For
Laboratorios Vinfer
industry
Cleaning and hygiene
With over 50 years of manufacturing cleaning, hygiene, and insecticide products, Vinfer was a leader with a website that didn't show it. We built them a new one from the ground up, trilingual and organized by audience, so every visitor finds their way without getting in each other's way.

Half a century of perfecting a craft deserves a website that proves it.

Laboratorios Vinfer has been manufacturing cleaning, hygiene, and insecticide products since 1972. Today, they have over 500 proprietary references, a dozen brands, and a presence in more than 20 countries, with products on the shelves of major retailers. A significant track record that their digital presence barely hinted at.

The starting point was an aging website: slow, lacking functionality, and visually stuck in another era. Beyond the technical issues, there was a fundamental problem: it spoke to unrelated profiles simultaneously. Someone looking for a household insecticide, a professional buyer, and a client wanting private label manufacturing all arrived at the same undifferentiated place.

The change is noticeable without having touched the logo: a fast, organized, and responsive website that finally conveys the company's true scale and reliability.

client

Laboratorios Vinfer

challenge

Updating a market leader's digital image held back by its site, and restructuring a catalog that, by targeting everyone, reached no one.

solution

An entirely new website that rejuvenates the brand without reinventing it, segmenting its offering so every visitor goes straight to what they need.

our role

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Website mockup

A much clearer and more interactive window into everything Vinfer has to offer.

A website designed to grow: each new product line can be added with its own identity without complicating the whole.

A website with a brand strategy makes you more competitive. Not by showing more, but by showing what matters in a memorable way.

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